My Car Quest

October 24, 2019

History As A Marketing Tool In The Car Business

by Wallace Wyss - I notice in the announcement of the new DeTomaso that the company producing it, Apollo, references early DeTomaso race cars in their press release material. But at the DeTomaso P72's introduction ay Goodwood, they didn't … [Read more...]

In Remembrance – Lee Iacocca

by Wallace Wyss - I met over lunch with a fellow author recently, a historian, but could not convince him of my theory that one man could make the difference on a race team or managing an auto empire. He maintained everybody was important, down … [Read more...]

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