My Car Quest

March 28, 2024

Bentley Badges – Different Colors for Different Purposes

by Mike Gulett –

Have you ever noticed that there are four different background colors of the Bentley winged badge? The colors do have a meaning, although I am not sure that Bentley has been 100% consistent with these color meanings over the years. Below are quotes from a Bentley sales catalog from 1998 explaining the four colors available at that time (red, black, green and blue).

Bentley Continental R

Bentley Continental R

The Continental R is the archetypal Bentley Coupe: swift, long-legged, refined and rewarding, comfortably accommodating four occupants and luggage. It bears a green Bentley badge, as its exceptional all-round ability makes it a distinguished successor to the elegant Bentley grand tours of the past.

Bentley Continental T

Bentley Continental T

For the Continental T driver, thunderous performance is the single-minded intent, emphatically fulfilled in the latest 420 bhp (313 Kw) version with its top speed of 170 mph. The new Continental T is built to satisfy the most demanding of drivers and bears a black Bentley badge, a mark of distinction that signifies the ultimate in Bentley performance.

Bentley Azure

Bentley Azure

The blue-badged Azure offers a beguiling combination of relaxed performance and style. Driver and passengers can share the delights of an effortless powerful convertible motor car in the summer sun while onlookers enjoy the sweeping beauty of its lines.

Bentley Continental SC

Bentley Continental SC

The red-badged Continental SC now joins this stable, offering enthusiasts a further interpretation of a thoroughbred line. It is a machine of such complete abilities that its driver can simultaneously experience both the panorama of the cockpit and the power of the engine, each evocative of the very essence of the marque. It is a motor car of exceptional style; open, but not convertible and immensely fast. A motor car worthy of the winged “B” and a fresh interpretation of the spirit of Bentley Motors Limited.

If I understand correctly the Bentley badge colors mean:

Red – complete abilities, power, open but not a convertible.

Black – ultimate in Bentley performance.

Green – all-round ability as a grand touring automobile.

Blue – relaxed performance and style.

Which model attracts you? They each have their own attributes indicated by the badge color. For me I am attracted to the T followed by the R. And there are some low volume sub-models that are interesting and collectable if you can find one for sale.

Let us know what you think in the Comments.

Bentley Brochure Cover

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Bentley Badges -  Different Colors for Different Purposes
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Bentley Badges - Different Colors for Different Purposes
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Have you noticed that there are four different background colors of the Bentley winged badge? The colors do have a meaning, although I am not sure that Bentley has been 100% consistent with these color meanings over the years.
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