My Car Quest

September 28, 2020

Marketing: Mid-Engine Maserati MC20

So far, in the introduction of the MC20, Maserati has committed several marketing faux pax, but they can still save themselves by pricing it right... by Wallace Wyss - OK I get it, Maserati saw all these Ferraris rolling out the factory … [Read more...]

Automotive Marketing: Bugatti’s Forgotten Prototype and The Case for Bringing it Back

by Wallace Wyss - At a recent unveiling of a Bugatti special edition at the Quail, of yet another two seater mid-engined car, I saw the crowd was ten deep but I wonder if Bugatti has saturated the market of mega million dollar hypercars. In … [Read more...]