So far, in the introduction of the MC20, Maserati has committed several marketing faux pax, but they can still save themselves by pricing it right... by Wallace Wyss - OK I get it, Maserati saw all these Ferraris rolling out the factory … [Read more...]
Automotive Marketing: Bugatti’s Forgotten Prototype and The Case for Bringing it Back
September 5, 2019 By 1 Comment
by Wallace Wyss - At a recent unveiling of a Bugatti special edition at the Quail, of yet another two seater mid-engined car, I saw the crowd was ten deep but I wonder if Bugatti has saturated the market of mega million dollar hypercars. In … [Read more...]
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