My Car Quest

April 15, 2024

Design Critique: 2023 Ferrari Purosangue

by Wallace Wyss –

Finally Ferrari has an SUV, although they may not call it an SUV. Will this Ferrari be able to compete with Lamborghini, Aston Martin and Bentley? Only time will tell.

Ferrari Purosangue

Design Critique

SIDE Fairly clean with inset side sculpture cavities kept relatively small, real fender bulges a little too exaggerated; roofline coupe-like from side. Roof spoiler not apparent from side. Rear hinged “opera” doors for second set of doors add classy distinction like old time luxury cars.

Ferrari Purosangue

REAR Very clean rear, but taillights too much like Chevrolet Camaro though you could say Ferrari Roma too. Exhaust pipes very prominent, maybe to highlight the last gap of the V12?

Ferrari Purosangue

FRONT Air intakes next to grille cavity are huge–do they really need to be that big? Overall front reminds me of Porsche Cayenne, but hey all SUVs are stuck with a two box shape.

Ferrari Purosangue

INTERIOR Can’t see the 10″ screen in their publicity photo. Seems a surprisingly feminine interior. Seats look very comfortable. Hope they got a way to stop sun coming through that huge glass roof.

Ferrari Purosangue

Ferrari Purosangue

IN SUM…It is difficult to make an SUV look as sporty as you expect from anything badged Ferrari. But if it can go that fast without needing ridiculous raised-on-stilts roof spoilers or chin spoilers, that’s a credit to sophisticated well-integrated design. Still you have to wonder–is it really worth ten 2023 Chevrolet Blazers SUVs?

Ferrari Purosangue

Let us know what you think in the Comments.

Wallace Wyss art

THE AUTHOR: Wallace Wyss, the author of 18 car histories, has been a guest lecturer at the Art Center College of Design. He is currently doing oil paintings of exotic cars on commission. He can be reached regarding art at


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Photos compliments of Ferrari.
Design Critique: 2023 Ferrari Purosangue
Article Name
Design Critique: 2023 Ferrari Purosangue
It is difficult to make an SUV look as sporty as you expect from anything badged Ferrari.


  1. Glen Durmisevich says

    At least it’s beginning to break the SUV mold and doesn’t look like a pretend truck based vehicle. It has sporty shapes and details, maybe a bit over emphasized, but still falls prey to using some current cliche design elements. I usually wait to see vehicle in person before I decide if I like them but from the photos overall I like it.

  2. wallace wyss says

    I agree with you, of course some SUVs appeal is based on how truck-like and super-macho they look.
    But the latest Range Rovers and some Kia SUV’s are beginning to have their own styling. Once EVs dominate there’s no reason to have a grille anymore so eventually we will see some new shapes.I think Ferrari choosing to start with a V12 was a daring move that will ensure they will sell them all at top price because pretty soon a V12 will be a scarce commodity

  3. Mike Stellato says

    Looks nice enough…but still like a portly FF

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