My Car Quest

March 31, 2020

Sports Cars and Classic Cars Blog - News

Ford Comes Up With a Dynamite Advertising Campaign Just When We Need It

Ford Produces A Life-Saving Idea by Wallace Wyss - Ford did something really commendable this week, they decided to help out folks who bought a Ford and are now rendered jobless by the coronavirus. The spots plug a car payment relief … [Read more...]

An Open Letter To An Ad Agency Creative Director

Lamborghinis and purses... by Wallace Wyss - Dear Daniel Lee: Having once written ads for major automakers (Chevrolet, Toyota) and even one not so major (Lancia) I always look at ads. Even clothing ads. It has mystified me for years … [Read more...]

Does the All-Electric Mustang Mach-E Betray the Brand?

by Wallace Wyss - Let’s face it, for the last half century the Mustang has been the sports car for the family man who, because of wife and kids, couldn’t have a true two seater. And now Ford is bring out a sort of SUV with the Mustang name, … [Read more...]

Editorial: The Classic Car Conversion to Electric

by Wallace Wyss - One of the highlights of Prince Harry's wedding to his American wife, Meghan Markle, was that the couple drove off from the Palace in a svelte E-type Jaguar roadster. Except it did not go Varoom-varoom, as Jaguars are wont … [Read more...]

The Vintage Fiat Jolly Gets An Electric Makeover – The Icon-e

Garage Italia, a Milan Italy-based creative agency, has recently launched their Icon-e project dedicated to electrifying classic Italian autos. The program aims to celebrate the iconic classic cars of the past while integrating new technology and … [Read more...]

Editorial: Shame On Jeep For Promoting Reckless Driving

by Wallace Wyss - OK call me a fuddy-duddy. I am referring to the new Jeep commercial for their Gladiator four door pickup truck. They show it driving over sand dunes, down dirt roads, through streams in a hell-for-leather manner. No these … [Read more...]