by Wallace Wyss - Ferrari is the most profitable automaker and some of that is no doubt due to astute marketing, knowing what events to tie in with. In North America they have zoomed in on the Pebble Beach Concours, an event that goes back … [Read more...]

Another adventure during Monterey Car Week... by Wallace Wyss - In terms of public relations, I have to admit that Ferrari has quietly maximized their presence at Monterey Car Week by establishing a home of sorts in Casa Ferrari, a home … [Read more...]