My Car Quest

May 18, 2025

Editorial: Buy or Sell – Enthusiasts Poise at the Brink

My Car Quest is devoted to cars and car culture, and we do not want to add to the media coverage of the virus. But the pandemic looks like it is going to change the collector car world as we know it along with other changes in the world such as … [Read more...]

Marketing: The Secret of Ferrari Profitability

by Wallace Wyss - Theoretically, car companies are in business to make a profit. Yet some car companies persist despite losing money year after year, Tesla for example. But I'm here to talk about Ferrari, whose profitability is rarely put under a … [Read more...]

The First Elvis Presley 507 (1957 BMW 507)

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Make Life Size Model Cars of Clay and Get Paid For It

by Wallace Wyss - When Harley Earl, the first designer hired by General Motors, was a little boy in Pasadena, CA he played in the (almost) dry clay riverbed, whipping up car designs. When he and his father made a name for themselves restyling … [Read more...]

Fiction: Rosso Corsa

by Wallace Wyss - Yeah they were astonauts. Whoopee-do. Nowadays, after 2025 anyhow, after what 1500 people minimum had been to Mars and back, being an astronaut was no big deal. It was Harry decided, like being a long range trucker. … [Read more...]

The Death of a Champion – Sir Stirling Moss, Age 90

by Wallace Wyss - It's possible to be the world's greatest driver for a time yet never have won the Formula One world title. That's the story of Sir Stirling Moss who died Sunday April 12, 2020 at his London home after a long illness. “It was … [Read more...]