My Car Quest

February 7, 2023

The Pontiac Firebird Type K

by Mike Gulett - I have a fondness for the station wagon (or shooting brake or estate car as the British call them) every since I was a kid and spent a lot of time in my parents '64 Mercury Colony Park station wagon. Many really cool concept … [Read more...]

A New Breed of Automobile Manufacturer is On the Way

by Mike Gulett - The transition of the automobile industry to electric vehicles creates the opportunity for new players to get into the automobile business. This includes start up companies but also established companies with no experience in … [Read more...]

Cadillac Plans to Sell a $200,000 Car

Congratulations to Cadillac, Sort Of... by Wallace Wyss - I have a radio show. Every time I get ready to do the show, I comb the media to see what's new. I chose Car & Driver's article on the Cadillac Celestiq show car; thinking well, … [Read more...]

Marketing: Hummer EV – Predicting a Flop

by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]

Editorial: Manufacturing Insourcing – Words Detroit Has to Learn

by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]

Editorial: Planned Obsolescence – Trying to Break Free

by Wallace Wyss - Maybe it was because I was born in the '40s and first became aware of cars in the '60s. This was the Glory Days of GM when they had over 50% of the US auto market and Japanese cars weren't here yet. I yearned to go to … [Read more...]