My Car Quest

May 19, 2022

The Tesla Wanna-Bes are Legion

by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]

Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?

by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]

Editorial: Manufacturing Insourcing – Words Detroit Has to Learn

by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]

Editorial: Mercedes to Offer TV in Front Seat of SUV

by Wallace Wyss - A new Mercedes EQS SUV lets front passengers watch video while the car is moving. It features the brand’s dash-spanning display that will make more attractive the benefits of autonomous driving, when it is green-lighted. When … [Read more...]

Ford: An American Contender Reluctantly Enters the EV Arena

Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]

Editorial: Marketing – Does Lack of Models Hurt Tesla?

by Wallace Wyss - At first I puzzled why does Tesla, the world's most successful electric car brand, have so few models? And all the production ones look sorta/kinda the same. Oh, they've showed various prototypes like for the pickup truck … [Read more...]