by Wallace Wyss – Ferrari has been playing a crafty game. For example requiring buyers of the bespoke modified SP cars to already own several rare Ferraris to see if they qualify. When they debuted their first all electric vehicle, the … [Read more...]
Are We Nearing the End of the Baby Boomer Collector Car Era?
May 18, 2026 By 3 Comments
by Mike Gulett - The collector car market has always been shaped by different generations of car lovers. What car people loved in their youth, they wanted to own later when they could afford it. For decades, the Baby Boomers dominated car … [Read more...]
When Automotive Advertising Became Real
May 28, 2025 By 7 Comments
...for one brief shining moment... by Wallace Wyss - OK I’ll admit it. I was part and parcel of it in the beginning, back in the mid-‘60s, writing ads that gave scant attention to the mechanicals of a new car, trying to sell a car on … [Read more...]
Does Tesla Need a New CEO?
March 14, 2025 By 9 Comments
by Mike Gulett - Is it time for Elon Musk to step down as Tesla CEO? It seems his significant time spent on politics and now his US governmental duties are interfering with his Tesla duties. His political opinions, that have come more … [Read more...]
Tesla vs The Detroit Way
December 27, 2024 By 1 Comment
by Wallace Wyss - I see a lot of Teslas. Having grown up in Detroit and worked in marketing new cars I thought I knew How It Should be Done. But as I see Teslas, I see here is a guy (Elon Musk) breaking all the rules. For instance: - … [Read more...]
Is Jaguar Lost?
November 25, 2024 By 15 Comments
by Wallace Wyss - It had such a great tradition. Started by Sir William Lyons before the war and the great XK120 came after the war. The C-type, the D-type and the victories at LeMans. For a while it was the most stylish import on the … [Read more...]
Recent Comments