My Car Quest

February 7, 2023

The Lincoln Model L100 Concept

Coulda Killed the Cadillac Celestiq... by Wallace Wyss - I pity some VP at Ford if the $300,000 Cadillac Celestiq is a success. Because Lincoln had a competitor of similar size and shape but didn’t green light it. They claim the … [Read more...]

Toyota Thinks The Transition to Electric Vehicles Will Not Happen So Fast

by Mike Gulett - The entire automobile industry and most governments around the world are moving full speed ahead to convert the auto industry from internal combustion gas powered vehicles to battery powered electric vehicles - except one … [Read more...]

Ferrari Worried Purosangue SUV Will Change Its Image

Text and artist's conceptions by Wallace Wyss - Didja ever worry about TOO much success? Ferrari is actually worried the new Purosangue will sell too many vehicles and thus dilute its image as a sports car maker. Never mind that Porsche saved … [Read more...]

Editorial: Capitalism At Its Best – Ford vs Tesla

by Wallace Wyss - It is to laugh. Here's Ford, desperate to catch up to Tesla in producing electric vehicles, trolling Tesla saying something to the effect of "Oh, and if your Tesla stops because it's out of juice, don't worry--our Ford F-150 … [Read more...]

The Tesla Wanna-Bes are Legion

by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]

Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?

by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]