My Car Quest

September 24, 2020

Marketing: Rolls Royce Dawn Silver Bullet

In folklore, a bullet cast from silver is often one of the few weapons that are effective against a werewolf, witch, vampire, or other monster. The term is also a metaphor for a simple, seemingly magical, solution to a difficult … [Read more...]

Marketing: Cars Detroit Should Have Built

The 2003 Cadillac Sixteen Concept. by Wallace Wyss - Built for the 2003 Detroit Auto Show, the Cadillac Sixteen was a concept car that payed homage to the V16 cars of Cadillac’s past, even though you could argue that hardly anybody remembered … [Read more...]

Marketing: The Bentley Continental GT Website

A glimpse of The Good Life Personified... by Wallace Wyss - Figure it this way. The Bentley is one of the most exclusive luxury touring cars. And one of the most expensive. So there's lots of cash to spend on the best photographers, … [Read more...]

Luxury Car Marketing: The Bentley Life, as Shown in two Recent Publications

Margaret Mead would have loved it… by Wallace Wyss - Long ago, when I was in grade school, I remember the fuss made about Margaret Mead, who would go to these far-off islands in the Pacific and write about the practices of natives (in books … [Read more...]

History As A Marketing Tool In The Car Business

by Wallace Wyss - I notice in the announcement of the new DeTomaso that the company producing it, Apollo, references early DeTomaso race cars in their press release material. But at the DeTomaso P72's introduction ay Goodwood, they didn't … [Read more...]