My Car Quest

November 20, 2019

Luxury Car Marketing: The Bentley Life, as Shown in two Recent Publications

Margaret Mead would have loved it… by Wallace Wyss - Long ago, when I was in grade school, I remember the fuss made about Margaret Mead, who would go to these far-off islands in the Pacific and write about the practices of natives (in books … [Read more...]

History As A Marketing Tool In The Car Business

by Wallace Wyss - I notice in the announcement of the new DeTomaso that the company producing it, Apollo, references early DeTomaso race cars in their press release material. But at the DeTomaso P72's introduction ay Goodwood, they didn't … [Read more...]

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