by Mike Gulett - The entire automobile industry and most governments around the world are moving full speed ahead to convert the auto industry from internal combustion gas powered vehicles to battery powered electric vehicles - except one … [Read more...]
Toyota Thinks The Transition to Electric Vehicles Will Not Happen So Fast
October 4, 2022 By 8 Comments
Ferrari Worried Purosangue SUV Will Change Its Image
July 9, 2022 By 6 Comments
Text and artist's conceptions by Wallace Wyss - Didja ever worry about TOO much success? Ferrari is actually worried the new Purosangue will sell too many vehicles and thus dilute its image as a sports car maker. Never mind that Porsche saved … [Read more...]
Editorial: Capitalism At Its Best – Ford vs Tesla
June 15, 2022 By 8 Comments
by Wallace Wyss - It is to laugh. Here's Ford, desperate to catch up to Tesla in producing electric vehicles, trolling Tesla saying something to the effect of "Oh, and if your Tesla stops because it's out of juice, don't worry--our Ford F-150 … [Read more...]
The Tesla Wanna-Bes are Legion
April 22, 2022 By 5 Comments
by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Marketing: Hummer EV – Predicting a Flop
March 31, 2022 By 4 Comments
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
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