by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Marketing: Hummer EV – Predicting a Flop
March 31, 2022 By 4 Comments
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
Ford: An American Contender Reluctantly Enters the EV Arena
March 11, 2022 By 2 Comments
Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]
Editorial: Marketing – Does Lack of Models Hurt Tesla?
March 9, 2022 By 4 Comments
by Wallace Wyss - At first I puzzled why does Tesla, the world's most successful electric car brand, have so few models? And all the production ones look sorta/kinda the same. Oh, they've showed various prototypes like for the pickup truck … [Read more...]
Editorial: A Shotgun Marriage Proposal
February 15, 2022 By 5 Comments
by Wallace Wyss - For you newcomers (born after 2000) you might not know the old American phrase "shotgun marriage." That's when a young man has been instrumental in creating an offspring but it so happens he's not the marrying kind. That's when … [Read more...]
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