by Wallace Wyss - It is to laugh. Here's Ford, desperate to catch up to Tesla in producing electric vehicles, trolling Tesla saying something to the effect of "Oh, and if your Tesla stops because it's out of juice, don't worry--our Ford F-150 … [Read more...]
The Tesla Wanna-Bes are Legion
April 22, 2022 By 5 Comments
by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Marketing: Hummer EV – Predicting a Flop
March 31, 2022 By 4 Comments
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
Ford: An American Contender Reluctantly Enters the EV Arena
March 11, 2022 By 2 Comments
Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]
Editorial: Marketing – Does Lack of Models Hurt Tesla?
March 9, 2022 By 4 Comments
by Wallace Wyss - At first I puzzled why does Tesla, the world's most successful electric car brand, have so few models? And all the production ones look sorta/kinda the same. Oh, they've showed various prototypes like for the pickup truck … [Read more...]
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