by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Marketing: Hummer EV – Predicting a Flop
March 31, 2022 By 4 Comments
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
Ford: An American Contender Reluctantly Enters the EV Arena
March 11, 2022 By 2 Comments
Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]
Editorial: Marketing – Does Lack of Models Hurt Tesla?
March 9, 2022 By 4 Comments
by Wallace Wyss - At first I puzzled why does Tesla, the world's most successful electric car brand, have so few models? And all the production ones look sorta/kinda the same. Oh, they've showed various prototypes like for the pickup truck … [Read more...]
Editorial: A Shotgun Marriage Proposal
February 15, 2022 By 5 Comments
by Wallace Wyss - For you newcomers (born after 2000) you might not know the old American phrase "shotgun marriage." That's when a young man has been instrumental in creating an offspring but it so happens he's not the marrying kind. That's when … [Read more...]
GM Could Have Been The World Leader In Electric Car Technology
December 31, 2021 By 17 Comments
The 1966 GM Electrovair II Electric Car could have led GM to world leadership in electric vehicles today, instead... by Mike Gulett I know in 1966 no one was really thinking seriously about electric cars but yet General Motors designed and … [Read more...]
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