by Wallace Wyss - In an earlier article, Editor, Mike Gulett, talked about Jaguar taking a chance by going electric by 2025. But after my friend (and radio colleague on Autotalk, Bob Saber) a radio show emanating from KUCR FM sent me a copy … [Read more...]
Editorial: The Gloves Must Come Off
April 1, 2021 By 3 Comments
It's us or them in dominating the world's electric car market. by Wallace Wyss - At a recent meeting between China and the U.S. in Alaska, the Chinese used the phrase "the gloves have come off" and it's getting closer to revealing the long … [Read more...]
Jaguar is Going All Electric in 2025
February 22, 2021 By 3 Comments
by Mike Gulett - When I think of Jaguar I think of beautiful sports cars, fast race cars and stylish luxury cars. I also think of technology innovations like disc brakes. Now I must think of electric powered vehicles because Jaguar recently … [Read more...]
Marketing: Rolls Royce Dawn Silver Bullet
July 20, 2020 By 1 Comment
In folklore, a bullet cast from silver is often one of the few weapons that are effective against a werewolf, witch, vampire, or other monster. The term is also a metaphor for a simple, seemingly magical, solution to a difficult … [Read more...]
Marketing: Cars Detroit Should Have Built
June 8, 2020 By 1 Comment
The 2003 Cadillac Sixteen Concept. by Wallace Wyss - Built for the 2003 Detroit Auto Show, the Cadillac Sixteen was a concept car that payed homage to the V16 cars of Cadillac’s past, even though you could argue that hardly anybody remembered … [Read more...]
Marketing: The Bentley Continental GT Website
May 15, 2020 By Leave a Comment
A glimpse of The Good Life Personified... by Wallace Wyss - Figure it this way. The Bentley is one of the most exclusive luxury touring cars. And one of the most expensive. So there's lots of cash to spend on the best photographers, … [Read more...]
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