The 2003 Cadillac Sixteen Concept. by Wallace Wyss - Built for the 2003 Detroit Auto Show, the Cadillac Sixteen was a concept car that payed homage to the V16 cars of Cadillac’s past, even though you could argue that hardly anybody remembered … [Read more...]
Marketing: The Bentley Continental GT Website
May 15, 2020 By Leave a Comment
A glimpse of The Good Life Personified... by Wallace Wyss - Figure it this way. The Bentley is one of the most exclusive luxury touring cars. And one of the most expensive. So there's lots of cash to spend on the best photographers, … [Read more...]
Luxury Car Marketing: The Bentley Life, as Shown in two Recent Publications
September 10, 2019 By 2 Comments
Margaret Mead would have loved it… by Wallace Wyss - Long ago, when I was in grade school, I remember the fuss made about Margaret Mead, who would go to these far-off islands in the Pacific and write about the practices of natives (in books … [Read more...]
History As A Marketing Tool In The Car Business
July 11, 2019 By Leave a Comment
by Wallace Wyss - I notice in the announcement of the new DeTomaso that the company producing it, Apollo, references early DeTomaso race cars in their press release material. But at the DeTomaso P72's introduction ay Goodwood, they didn't … [Read more...]
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