My Car Quest

January 27, 2022

Do We Need a Yoke Instead of a Steering Wheel?

Or do we want a yoke? by Wallace Wyss - I am in the throes of writing a book on Elon Musk tentatively entitled How Tesla killed Detroit. One thing I am going to say in the book is that Elon Musk does just about whatever he wants to … [Read more...]

Concept Cars: 1965 Corvette Mako Shark

Retrospectively, admittedly it was wretched excess but at least two features are on cars today... by Wallace Wyss- It was a coupe, with a fastback side profile but with a "tunnel back" rear window like a Ferrari 250LM with a … [Read more...]

Beautiful Women in Car Advertisements

by Mike Gulett - Advertisers have used beautiful women to sell just about everything since the beginning of advertising, well actually since before advertising. And it still works today. This is true even if the buyer is a women but it works … [Read more...]

Personalities: Gary Bobileff of Bobileff Motorcar Company

by Wallace Wyss - When I first met Gary Bobileff back in his bearded youth, he was trying to sell me a sports car. I think it was a Ferrari 500SF or some such, with special custom bodywork but he admitted it drove like "an old truck." This was … [Read more...]

Editorial: Planned Obsolescence – Trying to Break Free

by Wallace Wyss - Maybe it was because I was born in the '40s and first became aware of cars in the '60s. This was the Glory Days of GM when they had over 50% of the US auto market and Japanese cars weren't here yet. I yearned to go to … [Read more...]

Style: Right and Proper Gentleman’s Attire

by Wallace Wyss - At one time I was an ad copywriter. We copywriters labored to give cars an image so that you could buy the car and get the image along with it. But I was, at the time, oblivious to the attire. Now flash forward, oh, … [Read more...]