My Car Quest

September 16, 2021

The Importance of a Carrozzeria to an American Automaker

by Wallace Wyss - Car companies make mistakes. To me, one of the dumbest moves Ford did in recent decades was to let go of the hallowed name of a famous carrozzeria (coachbuilder) they had bought degrades ago, namely Ghia. … [Read more...]

People: Bob Lutz, Auto Executive Extraordinaire

by Wallace Wyss - Being Swiss American, I always look for examples of Swiss who accomplished something. I was always a car guy so became a fan of Bob Lutz who I once met at Pebble Beach when he and Tom Gale, Chrysler's design VP, were … [Read more...]

Open Letter to Jim Farley, CEO of Ford: Ford Should Buy DeTomaso (Again)

To: James D. Farley, Jr., president and chief executive officer, Ford Motor Co. Why would I advise that Ford buy DeTomaso? Last time in the early '70s it didn't go too well. The car--the Pantera--was flawed. Ford even had to go visit the first 100 … [Read more...]

Concepts: 1970 Ford Mustang Milano

It seems to have influenced the modern day Dodge Challenger... by Wallace Wyss - In the late '60s leading into the '70s, Ford was intent on coming up with an Italian influenced car. Most of the Ford prototypes had Italian names and Henry Ford … [Read more...]

Chevrolet El Camino and Ford Ranchero – What’s In A Name?

by Mike Gulett - Who needs a sports car like vehicle with a pick-up bed in the back? It turns out a lot of people who bought the Chevrolet El Camino and fewer who bought the Ford Ranchero thought that is exactly what they needed, or … [Read more...]

Mustang Boss 429 – American Muscle At Its Best

by Mike Gulett - An American muscle car must have power and speed, at least speed in a straight line. I believe they should look good too. And if they have an interesting story or something that makes them special, like a unique engine (think … [Read more...]