Reaching into the My Car Quest Wayback Machine I came up with this interesting story from March 2018. I hope you all enjoy it again, or for the first time. Mike Gulett, Editor. by Wallace Wyss - Back in the day, the early 60s, I was a … [Read more...]
The Pontiac Firebird Type K
by Mike Gulett - I have a fondness for the station wagon (or shooting brake or estate car as the British call them) every since I was a kid and spent a lot of time in my parents '64 Mercury Colony Park station wagon. Many really cool concept … [Read more...]
A New Breed of Automobile Manufacturer is On the Way
by Mike Gulett - The transition of the automobile industry to electric vehicles creates the opportunity for new players to get into the automobile business. This includes start up companies but also established companies with no experience in … [Read more...]
Cadillac Plans to Sell a $200,000 Car
Congratulations to Cadillac, Sort Of... by Wallace Wyss - I have a radio show. Every time I get ready to do the show, I comb the media to see what's new. I chose Car & Driver's article on the Cadillac Celestiq show car; thinking well, … [Read more...]
Marketing: Hummer EV – Predicting a Flop
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
Editorial: Manufacturing Insourcing – Words Detroit Has to Learn
by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]
Recent Comments