Reaching into the My Car Quest Wayback Machine I came up with this interesting story from March 2018. I hope you all enjoy it again, or for the first time. Mike Gulett, Editor. by Wallace Wyss - Back in the day, the early 60s, I was a … [Read more...]
Is Any Stock Looking Corvette Worth $3 Million?
December 30, 2022 By 7 Comments
by Wallace Wyss - I not only remember when the '69 Corvette came out, I wrote the 1969 Corvette brochure, I owned one, in yellow. But with a small block engine. Now of course a 427 big block was available but I wanted a little gas mileage (even … [Read more...]
Beautiful Women in Car Advertisements
January 22, 2022 By 7 Comments
by Mike Gulett - Advertisers have used beautiful women to sell just about everything since the beginning of advertising, well actually since before advertising. And it still works today. This is true even if the buyer is a women but it works … [Read more...]
Advertising: Chevy Advertises The ’66 Chevy!
December 18, 2021 By 4 Comments
by Wallace Wyss - When I was a Detroit ad copywriter back in the Sixties one account I toiled on was the Chevrolet account. Only occasionally could I "waste space" talking about the great Chevys of the past, like the time I wrote a Corvette … [Read more...]
Editorial: The Need for a Corvette Hybrid
July 7, 2021 By 13 Comments
General Motors: Do it for America... by Wallace Wyss - I don't fly waving flags on my car but am eager to see American firms come up with a winner against some of those overly-vaunted oh-so-sophisticated Furrin' adversaries. After just … [Read more...]
Design History: 2004 Chevrolet Nomad Concept
March 9, 2021 By 8 Comments
by Wallace Wyss - Oh I remember the original Nomad--the '55,'56 and '57--but somehow this attempt to bring it back eluded me. Actually the '54 Nomad concept had a Corvette front end, but the production car was regular Chevy, using only the show … [Read more...]
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