My Car Quest

January 28, 2022

Beautiful Women in Car Advertisements

by Mike Gulett - Advertisers have used beautiful women to sell just about everything since the beginning of advertising, well actually since before advertising. And it still works today. This is true even if the buyer is a women but it works … [Read more...]

Advertising: Chevy Advertises The ’66 Chevy!

by Wallace Wyss - When I was a Detroit ad copywriter back in the Sixties one account I toiled on was the Chevrolet account. Only occasionally could I "waste space" talking about the great Chevys of the past, like the time I wrote a Corvette … [Read more...]

Editorial: The Need for a Corvette Hybrid

General Motors: Do it for America... by Wallace Wyss - I don't fly waving flags on my car but am eager to see American firms come up with a winner against some of those overly-vaunted oh-so-sophisticated Furrin' adversaries. After just … [Read more...]

Design History: 2004 Chevrolet Nomad Concept

by Wallace Wyss - Oh I remember the original Nomad--the '55,'56 and '57--but somehow this attempt to bring it back eluded me. Actually the '54 Nomad concept had a Corvette front end, but the production car was regular Chevy, using only the show … [Read more...]

Chevrolet El Camino and Ford Ranchero – What’s In A Name?

by Mike Gulett - Who needs a sports car like vehicle with a pick-up bed in the back? It turns out a lot of people who bought the Chevrolet El Camino and fewer who bought the Ford Ranchero thought that is exactly what they needed, or … [Read more...]

Interview Of A Corvette Super Salesman

Interview by Wallace Wyss - There is such a thing as being in the right place at the right time. Well, I'm here to tell ya that Mike Furman of Criswell Chevrolet in Gaithersberg, MD appears to be in that situation. A Corvette salesman for … [Read more...]