My Car Quest

March 10, 2025

Marketing: The Secret of Ferrari Profitability

by Wallace Wyss - Theoretically, car companies are in business to make a profit. Yet some car companies persist despite losing money year after year, Tesla for example. But I'm here to talk about Ferrari, whose profitability is rarely put under a … [Read more...]

Always Looking and Usually Finding a Great Collector Car

by Mike Gulett - I am always on the look out for a cool car I would love to own and I find at least one per week for sale. Ever since I was a kid I have always searched the classified ads for a special car. That is why this blog is called My Car … [Read more...]

Portfolio – 1966 Ferrari 365 California

The Ferrari 365 California has a Pininfarina body and a 365P engine...enough said? by Wallace Wyss - Enzo Ferrari definitely knew what side of the bread was buttered. Although he had production cars and race cars in production, he realized … [Read more...]

Why Ferrari Should Build an SUV

by Wallace Wyss - We think Ferrari is one of those sine qua non brands ("without which not..") because they don't pull punches when it comes to concept, design execution and just plain excitement. And yet other brands of sports cars, like … [Read more...]

Ferrari Nomenclature

by Mike Gulett - The introduction of the new Ferrari Roma (and previously the Portofino) caused me to think about Ferrari model names for their street cars. The model name Roma is unusual for Ferrari, only the name of a city, although an … [Read more...]

Ferrari Roma Design Critique

by Wallace Wyss - Yes, there's an all new Ferrari - called the Ferrari Roma. Overall I see a heavy Jaguar influence, which I find disconcerting, but on the other hand I have only seen it in pictures, and my opinions are subject to change … [Read more...]