by Mike Gulett - In this time we live in defined by kilowatts, software updates, and silence at full acceleration, the V12 engine should be extinct but it is not. It is large, inefficient, complex to build and service, and maybe politically … [Read more...]
Our New Lucid Air
December 28, 2025 By 5 Comments
by Mike Gulett - I adopt new technology slowly because I want to give the technology companies and their engineers plenty of time to work out all the bugs. Having spent most of my adult life working in the technology business I have experienced … [Read more...]
Lucid Air: Pitching to the Right Audience
October 29, 2020 By 9 Comments
by Wallace Wyss - There is no more perfect audience for the products of a new car company, called Lucid Motors, than Malibu. That's because the cheapest house is one million dollars going up to $150,000,000. People there like to show off … [Read more...]
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