My Car Quest

January 24, 2020

An Open Letter To An Ad Agency Creative Director

Lamborghinis and purses... by Wallace Wyss - Dear Daniel Lee: Having once written ads for major automakers (Chevrolet, Toyota) and even one not so major (Lancia) I always look at ads. Even clothing ads. It has mystified me for years … [Read more...]

In Remembrance – Lee Iacocca

by Wallace Wyss - I met over lunch with a fellow author recently, a historian, but could not convince him of my theory that one man could make the difference on a race team or managing an auto empire. He maintained everybody was important, down … [Read more...]

The Lamborghini Espada And Islero At The Quail

by Mike - Eleven Espadas and ten Isleros were at The Quail, A Motor Sport Gathering on Friday August 24, 2018 in Carmel, California celebrating the 50th anniversary of each model. This must be the largest gathering of Espadas and Isleros … [Read more...]

Espada: A Lamborghini Masterpiece

by Mike - Lamborghini and Lamborghini lovers are celebrating the 50th anniversary of the Espada and Islero this year. Lamborghini calls the Espada a masterpiece. I called it Legendary, "If you see an Espada with other cars around it … [Read more...]

The Lamborghini Espada and Islero Are 50 Years Old!

by Mike - If you attend many car shows this year you are likely to see more Lamborghini Espadas and Isleros than normal because both are being celebrated for their 50th anniversary. Espada Introduced in 1967, and produced from 1968 to … [Read more...]

The BMW Wedge

by Mike - Spring is here - I know this may seem hard to believe if you live on the US East Coast but it is true. This means car events are here and one of the best is the Amelia Island Concours d'Elegance and the auctions that surround this great … [Read more...]