by Wallace Wyss - In the beginning, it all sounded so wonderful. Blue skies, Green grass, Flowers blooming. Those bad old stinky ICE cars hustled off the the junkyard. So the ecologists sold us what could be a bill of goods. Several automakers … [Read more...]
Editorial: Capitalism At Its Best – Ford vs Tesla
June 15, 2022 By 8 Comments
by Wallace Wyss - It is to laugh. Here's Ford, desperate to catch up to Tesla in producing electric vehicles, trolling Tesla saying something to the effect of "Oh, and if your Tesla stops because it's out of juice, don't worry--our Ford F-150 … [Read more...]
Should I Use Ceramic Coating for My Tesla?
May 19, 2022 By Leave a Comment
When it comes to prized possessions, most Tesla owners probably love their cars as most people dote on children or pets. Ask any Tesla owner, and they will likely swear that they would do anything to make sure their vehicle is protected and able to … [Read more...]
The Tesla Wanna-Bes are Legion
April 22, 2022 By 5 Comments
by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Editorial: Manufacturing Insourcing – Words Detroit Has to Learn
March 26, 2022 By 9 Comments
by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]
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