by Wallace Wyss - THE ELECTRIC CAR AGE IS UPON US and the big question among investors is “Who is the next Tesla?" Though it seems like with more than a half dozen American-based contenders in the EV-only (no ICE cars as well) there is a … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Editorial: Manufacturing Insourcing – Words Detroit Has to Learn
March 26, 2022 By 9 Comments
by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]
Editorial: Mercedes to Offer TV in Front Seat of SUV
March 17, 2022 By 1 Comment
by Wallace Wyss - A new Mercedes EQS SUV lets front passengers watch video while the car is moving. It features the brand’s dash-spanning display that will make more attractive the benefits of autonomous driving, when it is green-lighted. When … [Read more...]
Ford: An American Contender Reluctantly Enters the EV Arena
March 11, 2022 By 2 Comments
Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]
Editorial: Marketing – Does Lack of Models Hurt Tesla?
March 9, 2022 By 4 Comments
by Wallace Wyss - At first I puzzled why does Tesla, the world's most successful electric car brand, have so few models? And all the production ones look sorta/kinda the same. Oh, they've showed various prototypes like for the pickup truck … [Read more...]
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