Produced by Elon Musk. by Wallace Wyss - Tesla will finally unveil a planned expansion of its "Battery Day" but in their press releases it's “Investor Day” set for March 1st at the Gigafactory Texas, a separate event from the annual … [Read more...]
Tesla’s Accident Repair Cost Learning Curve
February 12, 2023 By 3 Comments
by Mike Gulett - One of the advantages of being an established car manufacturer like General Motors, Ford or Mercedes-Benz (and many others) is that they know how to build in lowering the cost of repair and thus reduced insurance premiums into … [Read more...]
Editorial: Self Driving – Tesla and Elon Musk in the Crosshairs
October 29, 2022 By 2 Comments
by Wallace Wyss - We all have that that stubborn uncle/dad/brother who has some obsession and no matter how much you try to steer them back on course they want to stick to their original idea. So it is with Elon Musk. What makes it different … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
Editorial: Manufacturing Insourcing – Words Detroit Has to Learn
March 26, 2022 By 9 Comments
by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]
Ford: An American Contender Reluctantly Enters the EV Arena
March 11, 2022 By 2 Comments
Editors Note: This article is preparation by contributor Wallace Wyss for a book tentatively entitled How Tesla Killed Detroit. Reader comments are welcomed. Mike Gulett by Wallace Wyss - There are a lot of parallels between the first … [Read more...]
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