My Car Quest

April 26, 2024

Pondering the Folly of Flippery of the Annual Model Change

A matter of philosophy. by Wallace Wyss - In pondering the (sales) success of Tesla (Never no mind the inexplicable down-in-the-dumps stock price) I always come back to one of its core secrets that is so obvious you wonder how can the rest … [Read more...]

Opinion: The Push for Robotaxis – I say “Not So Fast, Boys”

by Wallace Wyss - Elon Musk seems to be leading the way on this--a robot driven taxi. He has the platform, the skateboard as it were. He has the AI technology. I am not sure which state laws in which states require a person be at the wheel of a … [Read more...]

Tesla Battery Day: A Highly Energized Whatcha Got Show

Produced by Elon Musk. by Wallace Wyss - Tesla will finally unveil a planned expansion of its "Battery Day" but in their press releases it's “Investor Day” set for March 1st at the Gigafactory Texas, a separate event from the annual … [Read more...]

Tesla’s Accident Repair Cost Learning Curve

by Mike Gulett - One of the advantages of being an established car manufacturer like General Motors, Ford or Mercedes-Benz (and many others) is that they know how to build in lowering the cost of repair and thus reduced insurance premiums into … [Read more...]

Editorial: Self Driving – Tesla and Elon Musk in the Crosshairs

by Wallace Wyss - We all have that that stubborn uncle/dad/brother who has some obsession and no matter how much you try to steer them back on course they want to stick to their original idea. So it is with Elon Musk. What makes it different … [Read more...]

Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?

by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]