by Wallace Wyss - Mercury was a brand that's gone now, it was sort of a ranking-wise, little brother to the Lincoln. In the Fifties they were thought of as a brand that was slightly daring and more upmarket than Ford. Remember the XM … [Read more...]
Concept Cars That Should Have Been Built: 2004 Lincoln Mark X
June 24, 2020 By 4 Comments
by Wallace Wyss - Back in 2004 Ford showed a concept called the Mk X (for 10) which was basically a Lincoln-ized two seater Bird. It was meant to be a true American Luxury cruiser with a power retractable glass hard top. You could call … [Read more...]
Carroll Shelby vs Brian Angliss and the AC Cobra Mk IV
May 11, 2020 By 23 Comments
by Mike Gulett - Man, Carroll Shelby was really pissed off at Brian Angliss (the founder of Autokraft) and Edsel Ford. All because of the new AC Cobra Mk IV by Autokraft. Why was Shelby so upset about the new AC Cobra Mk IV? Was it the … [Read more...]
Ford Comes Up With a Dynamite Advertising Campaign Just When We Need It
March 20, 2020 By 6 Comments
Ford Produces A Life-Saving Idea by Wallace Wyss - Ford did something really commendable this week, they decided to help out folks who bought a Ford and are now rendered jobless by the coronavirus. The spots plug a car payment relief … [Read more...]
Does the All-Electric Mustang Mach-E Betray the Brand?
November 20, 2019 By 4 Comments
by Wallace Wyss - Let’s face it, for the last half century the Mustang has been the sports car for the family man who, because of wife and kids, couldn’t have a true two seater. And now Ford is bring out a sort of SUV with the Mustang name, … [Read more...]
History As A Marketing Tool In The Car Business
July 11, 2019 By Leave a Comment
by Wallace Wyss - I notice in the announcement of the new DeTomaso that the company producing it, Apollo, references early DeTomaso race cars in their press release material. But at the DeTomaso P72's introduction ay Goodwood, they didn't … [Read more...]
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