by Wallace Wyss - At one time I was an ad copywriter. We copywriters labored to give cars an image so that you could buy the car and get the image along with it. But I was, at the time, oblivious to the attire. Now flash forward, oh, … [Read more...]
Detroit’s Only Course to Fight Tesla: The Chewing Off the Leg Gambit
December 28, 2021 By 11 Comments
by Wallace Wyss - There is a dynamic duo of Tesla super fans that's on YouTube with a show called Tesla Time News. They've posted hundreds of videos analyzing Tesla's growth. I don't know what stock price they got into Tesla with but suffice to … [Read more...]
The Architect’s Choice-Frank Lloyd Wright’s 1940 Lincoln Continental
December 27, 2021 By 5 Comments
by Wallace Wyss - In these pages there has sometimes been discussion of why someone wants to own a classic car. On occasion, that discussion centers on what famous personage, if any, owned it. Here's one I can say is very … [Read more...]
Editorial: The Times They Are A-Changin’….
December 22, 2021 By 4 Comments
by Wallace Wyss - It is the title to a Bob Dylan song but I never thought those words would be so true as now vis-a-vis the automobile. For years our American automakers would plod along at a snail's pace; Ford adding a hood scoop here, … [Read more...]
Editorial: On Car Clubs
December 20, 2021 By Leave a Comment
by Wallace Wyss - I spent a few hours with the Cobra Owners Club of America Orange County last weekend and was able to contemplate what a good club is. The club had a nice dinner at a yacht club (it's California and there were paddle … [Read more...]
Advertising: Chevy Advertises The ’66 Chevy!
December 18, 2021 By 4 Comments
by Wallace Wyss - When I was a Detroit ad copywriter back in the Sixties one account I toiled on was the Chevrolet account. Only occasionally could I "waste space" talking about the great Chevys of the past, like the time I wrote a Corvette … [Read more...]
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