by Wallace Wyss - Back when I was a wet behind the ears copywriter on the Chevrolet account, in the Sixties, one headline I wrote was selected for an ad. Not sure if it was for a Camaro or Corvette but the key word was the one word headline … [Read more...]
Beautiful Women in Car Advertisements
January 22, 2022 By 7 Comments
by Mike Gulett - Advertisers have used beautiful women to sell just about everything since the beginning of advertising, well actually since before advertising. And it still works today. This is true even if the buyer is a women but it works … [Read more...]
Thanks to Electric Cars Hood Scoops Are Going Away
January 8, 2022 By 4 Comments
by Mike Gulett - Another reason to dislike the transition to electric cars is we will see the demise of the air scoop on cars and certainly the beloved hood scoop will be gone. There is no need for a hood scoop to cool the engine of an EV like … [Read more...]
Great Car Magazine Advertisements
April 12, 2020 By Leave a Comment
by Wallace Wyss - I don't know if in the era that follows the Great Plague, if car ads will work on us the same way they once did. But as a former copywriter of car ads (for marques as diverse as Chevrolet, Ford, Olds and Lancia) I think I'm … [Read more...]
Hood Scoops – Car Art With A Purpose
February 1, 2018 By 10 Comments
by Mike - A hood scoop allows air to flow into the engine compartment either to help cool the engine or to deliver cooler air to the engine air intake which can improve performance because cooler air is denser than warmer air. And engines like … [Read more...]
Sights From Carmel And Monterey – The Video
March 2, 2015 By 2 Comments
Sell your classic car on My Car Quest - click here. … [Read more...]
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