by Wallace Wyss - Someday if the EV'ers are right, the last ICE car will be hunted down and melted to make an EV. But I will have fond memories. Sometimes it's not the whole car I like. It's one little part. So just as the Academy … [Read more...]
Marketing: Tesla – No TV Commercials, No Print Ads – But For How Long?
April 9, 2022 By 2 Comments
by Wallace Wyss - At the risk of invalidating the first few years of my professional life—where I was an ad copywriter in Detroit--I have come to wonder if automakers advertising their cars on TV or in print is at all useful. I began to … [Read more...]
A Custom Rolls Royce Fit for a Duke
April 7, 2022 By Leave a Comment
When A royal family member had the bloody cheek to customize his Roller. by Wallace Wyss - Don't worry, he did not have flowers painted on it like the mop-haired Beatles. No I think his mods to his classic styled Rolls Royce Phantom V were … [Read more...]
The Ferrari Breadvan Lives…In a Modern Homage
April 3, 2022 By 10 Comments
by Wallace Wyss - One of the great Ferrari experiences of my life was a spirited ride in the Ferrari "Breadvan" when it was owned by Matt Ettinger. He had it all tricked out for racing including a number on the side. And he drove it like a bat … [Read more...]
Marketing: Hummer EV – Predicting a Flop
March 31, 2022 By 4 Comments
by Wallace Wyss - Originally, way back there was a military vehicle called the Humvee or Hummer. That made an impractical civilian car. So General Motors copied the styling and made a heavy vehicle that had similar styling, even offering it as a … [Read more...]
Editorial: Manufacturing Insourcing – Words Detroit Has to Learn
March 26, 2022 By 9 Comments
by Wallace Wyss - In attempting to discover how Tesla came out of nowhere and became the world's largest EV maker, I discovered the magic word is something like "Insource". My definition--you get what you need from what you already have. During … [Read more...]
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